Malton Foods has extended its portfolio of convenience ready meals, sides and snacks with a range of five new products launching in Asda stores.
Malton Foods, under the ownership of the Zwanenberg Food Group, has continued to build on its savoury meal range, introducing new additions to its existing Pot Stuff range in the growing snacking category, while adding a couple of category firsts in the more established hot canned meats sector.
The Pot Stuff snack pots range has expanded with the addition of two dishes – Irish Stew and Chinese Chicken Curry – to the already successful Meatballs & Pasta, Beef Stew & Dumplings and Chilli & Wedges. The Pot Stuff range has already proved to be a popular line with shoppers and is positioned as the perfect lunchtime alternative to a sandwich or pastry. With a cooking time of only two and a half minutes and a low price of £1.99 consumers are guaranteed a quick, affordable and tasty meal.
Westlers, a Malton Foods brand, has also released the ‘ULTIMATE’ All Day Breakfast which aims to tap into the growing consumer demand for more convenience, by moving away from the traditional canned heritage seen in other breakfast products, to a plastic packaging solution. It has been designed with big appetites in mind with each tray loaded with sausages and bacon, alongside a separate serving of beans, potatoes and omelette. Each tray weighs 350g and has a recommended retail price of £2.
Robert Burns, Marketing Controller at Malton Foods said: “The ‘ULTIMATE’ All Day Breakfast is a game changer and really modernises the ambient meat market. It is bloke food at its very best. Quick to serve, satisfying and meaty, ideal for those looking for a hearty, tasty meal. It offers the consumer a unique dining experience that cannot be matched in the canned meat market.”
Westlers’ ‘Microwaveable Meatballs’ are a range of 250g meatball pots available in three classic individual varieties of gravy, tomato and Bolognese sauce.
Robert Burns said: “The meatball range has been produced with the modern shopper in mind. Ready in just two minutes from the microwave to plate, and with easy portion control, the meatballs are an essential dinnertime requirement for any mum.”
Branded in bright colourful character packs, based around classic childhood themes, the Westlers Microwaveable Meatballs are designed to have maximum impact on shelf and will retail at just 0.99p.
Burns said: “Westlers’ Microwaveable Meatballs pots are a first for the ambient meat category because they enable the consumer to conveniently prepare a fast, delicious meal as a simple mealtime solution not restricted by the cooking and portion limitations of a tin can.”
For more information on the Pot Stuff range, Westlers ‘ULTIMATE’ All Day Breakfast, or Microwaveable Meatballs contact Malton Foods on: 01653 605911
About Malton Foods
Malton Foods is a rapidly evolving producer of convenience foods, with over 50 years’ experience within both the foodservice and retail markets we produce a range of ambient convenience products in rigid & flexible multi-layer barrier packaging.
Malton Foods Ltd supply a range of well-known brands within the ambient food category including Tyne, Chesswood, Pot Stuff, Wayfayrer and Westlers, in addition to retailers own label brands.
Malton Foods is part of Zwanenberg UK, the UK arm of the Zwanenberg Food Group BV, which is a family owned food group with manufacturing sites in Holland, The UK and the US.